Taking a content-led publishers approach, we helped our client, Woodhouse, to develop a bold and risky email campaign. Based on the knowledge gained during the last 18 months while redirecting the entire brand, Woodhouse decided to create a non-disruptive email campaign that will engage and add value to a wider customer base.
The plan was to position Woodhouse as content publishers and aggregators within the industry, which matches well with the aspiration for the knowledge section of Woodhouse’s website. Avoiding a lack of inspiration surrounding the design of industry emails, Woodhouse benchmarked the high-fashion approach, where the visual wealth became the key. After deciding the hierarchy of the content, styling according to the brand guidelines and adding other digital assets, Woodhouse’s e-Newsletter campaign was completed.