Sales/Promotion

Wednesday, 09 November 2011 16:45

We love our client F.Hinds. Which is just as well, because we spend the best part of a year with them producing their Christmas brochure.

In fact, no sooner has the dust (or snow) settled on the previous festive season then we’re up and running with the next: reviewing Christmas sales figures, helping with product selection then, over the coming months, busy designing, paginating, shooting and printing 170,000 copies of the 48 page A4 brochure - all ready to hit the stores by November.

Not forgetting the small matter of 2 million A5 brochures to be inserted into national press.

Plus there’s also point of sale to complement the new brochure’s look for F.Hinds’ 100 plus stores.

This year’s brochure draws on F.Hinds' rich heritage as a family run business with expertise and advice from F.Hinds buyers and store staff to convey their wealth of knowledge and to give a personal feel to buying your Christmas gifts.  For the first time this year, the brochure had a ‘double cover’ to clearly define the two distinct section, jewellery and watches.

Anyone for a Christmas carol and a mince pie?

Brand Identity

Wednesday, 16 March 2011 14:11

‘To become the place for books, films and music, organised by country to meet the needs of the inquisitive/travelling individual’, is Dr Kris Naudt’s vision for online retail start-up The Culture Trip.

On recommendation, mark-making* was asked to help define the brand and develop a name and visual identity for this unique idea. 

The result is a typographically-led, culturally-neutral and versatile identity system that is currently being implemented online.

Print/Literature

Saturday, 19 February 2011 09:36

mark-making* is delighted to work with F Hinds, the family run high street jeweller with more than 100 stores throughout the UK.

Each year we design the Christmas brochure (packed with inspiring ideas for gifts) and give it a refresh in time for spring. Working closely with the F Hinds team this involves updating products, making price amends and designing a new theme that will work with the existing grids.

We’re happy to say the client thought the finished brochure was blooming marvelous.

Websites

Monday, 13 December 2010 00:00

The 79 Group supplies lighting and mechanical & electrical services to 9 out of 10 of the UK’s largest retailers. The new website is the latest in a series of brand development and design projects carried out by mark-making* for the 79 Group to raise the Group’s profile and help establish a clear positioning within the market.

The 79 Group is unique in its capability to handle every stage of the lighting and electrical process, from initial design concepts through to the finished space. However, it had become best known as a lighting manufacture, with many prospective clients unaware of the organisation’s full scope.

Our challenge was to create a website that would counter this misconception by presenting an image of 79 that matched the reality of its proposition.

mark-making* developed the interface design to clearly communicate the 79 Group as a single organisation with four distinct, yet interrelated, divisions. Clear and consistent signposting aids supports easy navigation, and a bold, Javascript-driven masthead provides a unifying focal point. Overall, the new site design presents 79’s core proposition, as a genuine end-to-end service, in a way that is quick and easy to understand.

Owen Claridge, a Director of the 79 Group, commented: “Everyone who has seen our new site is very impressed. We’re delighted to now have an engaging web presence that not only reflects the scope and breadth of what we do, but also communicates with clarity what makes us different.”

www.79group.co.uk