In September last year we launched a brand new website for our client Woodhouse. So it was fitting that our first project for 2012 was to increase hits and conversions through it.
To achieve this we needed to enhance online brand presence to reach a wider audience comprising both new and existing customers. Our solution was to use Google AdWords and we created a total of seven campaigns to highlight Woodhouse’s three key disciplines – Lighting, Street Furniture and Signage.
The results have broken records:
- The Pay Per Click campaign is currently adding 25% to visitor traffic and has led to the highest ever number of visitors to the website in a single day.
- Visitors are also browsing the site with an average of 3.7 page views per PPC visitor.
The campaign is proving extremely cost-effective too: hits are currently costing less than 50p each and 5% of all visitors are either downloading PDFs or clicking through to the ‘contact us’ page – thereby qualifying as a conversion.
AdWords give a client excellent control of both targeting and budget: the total spend is capped and the days (and even times) that AdWords appear can be specified. Woodhouse’s campaign is further optimised by using the conversion tracking tool in Google AdWords.
If you want to know more about using AdWords to increase your web hits get in touch.