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Brand Identity

Fairytale Farm brand identity

Thursday, 16 June 2011 10:16

screenshot of Fairytale Farm home page

Fairytale Farm is a unique concept. When the site is opened in the summer of 2012, it will be the first of its kind – an attraction where everything is designed around the needs of children with sensory, learning and physical disabilities, but which can be enjoyed by children without disabilities too.

mark-making* has been giving its time and expertise to the project for the past few months, developing an identity programme for the farm that will help raise its profile, generate greater interest and attract more much needed support.

The man behind the project had this to say:

“Fairytale Farm is the UK’s first visitor attraction designed around the needs of disabled children, but open to all. We were looking for a strong and bold brand for this completely new facility, one that would be inclusive and would appeal to families. mark-making* really delivered, with a creative scheme running through all aspects of the project, from logo, signage, fundraising ideas and the all-important website. Having worked with a number of design agencies over the years, the team at mark-making really stand out from the crowd with their enthusiasm and passion for achieving a deep understanding of a project. They quite literally live and breathe a project whilst developing their ideas, and really go the extra mile for their clients. I am looking forward to continuing to work with mark-making on this and other projects in the near future.”

For more information, and to find out how you can help, please visit www.fairytalefarm.co.uk

 

The Culture Trip

Wednesday, 16 March 2011 14:11

The Culture Trip - logos

‘To become the place for books, films and music, organised by country to meet the needs of the inquisitive/travelling individual’, is Dr Kris Naudt’s vision for online retail start-up The Culture Trip.

On recommendation, mark-making* was asked to help define the brand and develop a name and visual identity for this unique idea. 

The result is a typographically-led, culturally-neutral and versatile identity system that is currently being implemented online.

 

Consensus brand identity

Tuesday, 16 November 2010 11:09

screenshot of Consensus website

As part of the Caring Homes Group, Consensus provides a range of residential and supported living services for individuals with a range of learning disabilities, with the aim of helping those individuals reach their full potential.

Following work on the elderly care homes division of the Group, mark-making* was asked to look at developing the Consensus brand identity to better communicate their proposition and work more cohesively across the full spectrum of marketing collateral from brochures and case studies, to html emails and their website.

 

Chilli Technology brand identity

Wednesday, 27 October 2010 12:29

Chilli Technology’s MD Paul Bradley has a simple vision: to make gadgets accessible. Chilli Tech products all have three things in common – they’re design for fun, simple to use, and they won’t break the bank.

From brand story and logo, to packaging and e-commerce website, our role has been to bring the Chilli Technology proposition to life through an appropriate and engaging visual identity.

 

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