Tuesday, 31 January 2012 00:00

Very exciting. After picking up the Marketing Design Award 2011 in the financial and insurance category with the LV= Little Book of Protection as a standalone piece, the full project has now been shortlisted for the Money Marketing Business Campaign of the Year 2012.

The winner will be announced on the 22nd of March.

Monday, 09 January 2012 00:00

The first time buyer market continues to be the main focus for Nationwide.

They want brokers to see how much they are supporting this sector and think of Nationwide first for their FTB clients. In our latest brief we’ve been asked to promote Nationwide’s range of products and options to help get first time buyers on the property ladder.

Our integrated campaign leads with the message that Nationwide helps a FTB every six minutes and is running across a mixture of press and digital executions including trade ads, emails and web banners.

Tuesday, 06 December 2011 00:00

The most recent edition of ‘In the Mix’ (the quarterly newsletter we send out to all Lafarge Cement UK employees) was a bumper festive edition.

As well as all the usual features and regular articles, the issue was accompanied by an extra 4pp insert 'Going the Extra Mile'. This was to promote an internal campaign to encourage employees to identify new opportunities and submit ideas for Lafarge to develop as a business.

To save Christmas trees, the issue was also printed onto 100% recycled paper and mailed out in a biodegradable polybag.

Monday, 24 October 2011 00:00

As the largest of only a few remaining mutuals (accountable to customers and not shareholders) our client Nationwide is in a unique position: their range of highly competitive mortgage products is designed to help borrowers whether they are first time buyers, home movers or looking to remortgage.

To highlight this, a high-profile, new marketing campaign has been launched. As part of the campaign, mark-making* has created a series of ads and web banners aimed directly at mortgage brokers. Each execution demonstrates a particular proof point, rational or emotional, explaining how Nationwide is on the side of the intermediary as well as the customer.

The campaign is generating an excellent response. And some of our work, like the illustration shown here, is crossing over into the main consumer campaign.

Keep an eye out for it!