blood, sweat and ideas since 1995
Latest Work
Helping Lafarge make Derbyshire greener
Friday, 24 February 2012 00:00
We’ve just created some exhibition panels for Lafarge Cement for an important public consultation event.
The exhibition will be promoting planned environmental improvements at their Hope Works in Derbyshire, one of 5 Lafarge cement plants in the UK. Lafarge is committed to increasing the sustainability of its operations and is increasingly using waste-derived fuels to reduce its use of fossil fuels.
Three waste-derived fuels are already in use at Hope and the exhibition is promoting the planned addition, Solid Recovered Fuel (SRF), which will help make it greener still.
BMI calculators delivered en masse to LV=
Friday, 17 February 2012 00:00
We’ve just designed and delivered a scale-busting 8000 Body Mass Index calculators to LV=.
They’ve been created as part of a larger project to assist Brokers when deciding a client’s suitability for an LV= protection plan and comprise of a pinwheel that accurately measures BMI inside a sleeve that doubles up as a useful sales aid.
It’s what you might call a heavyweight campaign.
mark-makers share the love for Valentine’s Day
Tuesday, 14 February 2012 00:00
We love what we do. So Valentine’s Day seemed like the perfect opportunity to share our passion with existing clients and a few of potential ‘suitors’ as well.
We designed an A6 double-sided card showcasing all 12 mark-makers with some ‘dating style’ catch phrases for each of them. If that wasn’t persuasive enough(!) we attached a single, heart-shaped chocolate by hand to each one before sending them on their way with a kiss.
It’s early days to measure the response but it’s already led to a client request for a similarly creative mailing and, unexpectedly, a bit of flirting in the office too.
Lafarge on the ‘Road to Zero Harm’
Friday, 10 February 2012 00:00
At the end of last year we began work on an internal safety initiative for Lafarge Cement, focusing on how to engage, lead and manage safely.
We began by creating three logos for an employee Action for Safety Day and followed this up with another event in January where we introduced the ‘Road to Zero Harm’. The campaign included the logos you see here plus a series of posters and an attention-grabbing powerpoint presentation.
The ‘Road to Zero Harm’ went down incredibly well and we’re delighted to say it’s now been adopted as the overarching name for the company’s safety initiative.