Cheeky taxi branding revealed for holidaylettings.co.uk

January 2009

When you next go into London, keep an eye out for holidaylettings.co.uk branded Hackney cabs developed by mark-making*.

The cheeky designs promote the cost saving benefits of renting a holiday home using holidaylettings.co.uk. Russ Henderson, Art Director at mark-making says: "Our aim is to tap into the mindset of holiday makers. People want to go away on a fantastic break, but you can't escape the fact that money is going to be tight for many people this year. We're positioning holidaylettings.co.uk as the solution to getting the holiday you deserve."

Holiday Lettings taxi livery

“I’m a firm believer that the choice of creative can make much more of a difference to a marketing campaign than the choice of channel to promote it.

Once again mark-making have really hit the mark - something original, eye-catching and relevant to our audience.

I’m sure many other design/marketing agencies will be looking at this creative and thinking “Why didn’t we ever come up with this?” -the sign of a truly excellent piece of marketing!”

Ross Elder, MD of holidaylettings.co.uk