Positive results for POSO Command

February 2008

Mortgage intermediaries are having a blast with The Mortgage Works POSO Command game. Based on Asteroids, the classic arcade hit of the 80s, over 48% of the people who’ve played the game have come back for more. In a few goggle-eyed instances gamers have returned over 50 times.

After being developed by mark-making* the game was launched during the Christmas build-up. POSO Command is part of an ongoing campaign to convince brokers to move away from paper-based applications and speed up the process by doing it online using TMW Online.

www.tmwstarblast.co.uk

POSO stat highlights

Time spent playing game
19% of visitors played for 5 - 30 minutes per session
9.3% of visitors played for over 30 minutes per session

In January over 48% of people played more than once:
2 times: 10.60%
3 times: 5.56%
9-14 times: 5.61%
15-25 times 5.82%
26-50 times 7.28%
51-100: 1.04%

Star Blast

Star Blast