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High street jeweller's biggest-ever Christmas campaign

Family-run jewellery firm F.Hinds is a well-established fixture on the British high street, with over a hundred branches around the UK and a strong reputation for quality.

mark-making* has been working on Hinds store brochures and point-of-sale marketing for nearly a decade, and the challenge for Christmas 2010 was to push that brand collateral through to the online and digital environment and create a fully integrated marketing campaign.