New website gets off to great start

Saturday, 17 September 2011 15:47

Woodhouse design and manufacture signage, exterior lighting and street furniture. They also source the most inspirational, innovative and cutting edge products in urban realm from all over the world. So they have an expert eye for detail - and know a thing or two about good design.

The new website was one element in a broader brand and brand identity development exercise. Woodhouse wanted their new website to increase traffic through improved SEO, search functionality and to provide a blog of relevant industry articles.

A key requirement of the project was to build a an easy to manage and search directory for the extensive product range and projects, with the following features:

• Live search, product filtering and mega menus.
• Search suggestions for related products and projects.
• User-generated collections of products
• Comparison functionality for product technical specifications.
• Downloadable technical documents and high-resolution photographs.

mark-making* built the website using Magento – an industry-standard ecommerce system –modified to Woodhouse’s specific requirements. After a few weeks of the site being up and running results include:

• Visits increased by 30%
• Average page views doubled
• Pages per visit doubled
• Bounce rate reduced by 20%
• Time on site increased by 25%