Print/Literature

Wednesday, 21 September 2011 11:03

Cruises are now more popular with UK holidaymakers than ever and Fred. Olsen is one of the leading operators in the sector. mark-making* has been working with Fred. Olsen for over five years, producing an ‘A-Z guide to cruising’ for their passengers.

With cruises taking in a huge number of destinations, from the Caribbean to the Canaries, the Mediterranean to the Norwegian Fjords, plus remarkable journeys around the world, there’s loads of vital information to convey.

The simple, easy to understand guide explains all aspects of life on board and is updated twice a year.

Print/Literature

Monday, 25 October 2010 00:00

Great Rail Journeys is the UK's largest rail based holiday company, offering over 230 individual rail tours to over 40 countries.

With over 30 years of experience, GRJ understands exactly what makes a holiday by train successful. The Tour Managers on their holidays have a passion for travel and an in-depth knowledge of their specialist region. Our brief was to convey this passion and knowledge in print. Now in its fourth edition, ‘The Journey’ is a 24 page magazine, packed full of features and insights that are guaranteed to whet the travel appetite.

Websites

Monday, 12 July 2010 00:00

Duralock is at the forefront of high-performance fencing technology, developing, manufacturing and retailing a range of products suitable for a variety of applications.

With a particular focus on the equestrian market, Duralock is the number one choice for many of the world’s finest racecourses.

The primary objective of the website redesign project was to better reflect and reinforce this world-class positioning, whilst providing a consistent experience with other offline collateral.

Designed around the needs and wants of its users, site functionality includes an easy to search ‘toolbox’ containing all the technical information required by installers of the product.

www.duralock.com

Advertising

Tuesday, 15 December 2009 00:00

Holidaylettings.co.uk has started 2010 with its biggest advertising campaign to date. The fast-growing firm chose mark-making* to create a national campaign aimed at rail users.

The bright blue posters are splashed across more than 60 stations around the UK, with Birmingham International and Manchester Piccadilly chosen as the two key “domination stations” to anchor the campaign.

The campaign concept is a simple but effective twist on railway signage. One poster plays with the standard ‘Way Out’ sign, while the other represents the holiday decision-making process as a rail map.

Steve Turner, creative director at mark-making*, explained: “The idea behind the campaign was to tell people that they don’t have to go down the package holiday route. Renting a holiday home means choice, freedom and the chance to enjoy your own space. Clever use of site-specific advertising, strong use of the corporate colours and a simple clean message help to fix the holidaylettings.co.uk brand in the minds of holiday makers.”

The team at holidaylettings.co.uk, currently the UK’s fastest-growing holiday home rental website, estimate that more than 50 million rail passengers will walk past the ads in January alone.

Sophie Peters, marketing executive at holidaylettings.co.uk, said: “Mark-making* did the creative for our 2009 campaign, which advertised to millions of people. That campaign brought us a 40% increase in booking enquiries. When we decided to do something even more ambitious for 2010, mark-making* was the obvious choice.”

This campaign follows 2009’s very successful London campaign that is probably best remembered for its taxi advertising, which covered cabs with sun, surf and beautiful people. Media Week loved the “cheeky idea” and “powerful execution”, but Bath and North East Somerset Council initially refused to allow the campaign to run on local taxis because it objected to the images of swimwear-clad sunbathers (of both sexes). However, after embarrassing attention from the Western Daily Press, council officials did a hasty U-turn and conceded: “The advertising covers the bare essentials of our licensing requirements.”