Wave
Teaser campaign in trade media
Wave hello
When Merrill Lynch acquired specialist lender Freedom Lending, a new name and identity was required. From defining the brand to articulating it, mark-making* played a central role. With a personal approach to lending at the heart of Wave’s proposition, the new identity seeks to reflect that, both visually and in tone of voice. See what we’re saying?
Blood, sweat and ideas since 1995