Great Rail Journeys
What a trip...
Great Rail Journeys, the UK’s leading tour operator of rail-inclusive, escorted holidays throughout Europe and beyond approached mark-making* to bring their creativity and design excellence to prepare their first ever consumer magazine. The key objective for The Journey magazine was to present holidays in a lighter and more conversational tone yet retain the high quality values of their brand, and consequently engage the customer more completely and encourage them more thoughtfully towards purchase.
Richard Adams, Marketing Manager for Great Rail Journeys said
“The team at mark-making* brought a refreshing and innovative approach to design for Great Rail Journeys. Our simple formula for brochure design effectively communicates tour content, however, this consistency often stifles the creativity needed from high impact design and to bring a customer magazine to life. The solutions offered by mark-making* on this project have broken through this barrier, and has resulted in many complementary comments from our customers, and this publication becoming a key element in our customer communication strategy.”
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