LV= work shortlisted for Marketing Design Award

Monday, 17 October 2011 15:44

Every agency wants their first project for a new client to go smoothly. So when all 3000 copies of our ‘Little Book of Protection’ (LBOP) for LV= (Liverpool Victoria) were snapped up by intermediaries in a record seven hours we were pleased. Then when demand meant another 5000 copies would be required, we were delighted. And when a letter arrived telling us the LBOP was a finalist at the Marketing Design Awards, we were, as they say, over the moon.

The LBOP is an A6 book inspired by classic split page children’s books, immediately making the sombre subject matter more accessible and making it easier for insurance intermediaries to engage with their clients. Liz Sands, LV= Marketing Controller for Income Protection, described the response to the LBOP as ‘phenomenal’ adding ‘Everyone is really, really pleased. The book has gone down exceptionally well.”

We're delighted the LV= Little Book has been so successful from a business perspective, and now to be recognised for creativity is fantastic. “It's a case of marks made all round” said Ali “which is our objective with any project."

The Awards are being held on 1st November. We’ll let you know if the LBOP gives us any more reasons to be proud.